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SPG Blog About Software Development

February 15, 2019

Software for Marketing: Our Experience

While we aren’t ones to blow our own trumpet, if there is one area of our expertise that often goes overlooked or understated, then that would be our seamless ability to devise and develop sophisticated…

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January 21, 2019

By now, digital transformation is already well under way in the vast majority of organisations, but owing to the market’s notoriously changeable winds, knowing where to invest can quickly turn into a challenge. Just last…

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October 2, 2018

SPG Reviews: Influencer Marketing Solutions

Understandably, our customers are often concerned about the correct way to go about marketing their software products. But while no magic recipe for success currently exists, in recent years, it has become increasingly clear that…

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May 3, 2018

The Best Way to Market Software

At SPG, we are often asked how much money should be allocated towards marketing software products. The answer, however, may come as a disappointment, as there is in fact no definitive response. Instead, what typically…

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