UI/UX & Web Design Services

We know how important UI & UX design is in every development process. This is why at SPG, we offer a selection of core UX/UI design services that can support you in delivering intuitive, customer-centred experiences. As a one-stop software solution provider, our customers can benefit from UI & UX design specialists working alongside our expert developers. By thoroughly analysing your business requirements, we build the software that your customers need and your company cannot do without.

Our Approach to UI/UX Design

Whether you are looking to hire a professional team to develop an application from scratch or upgrade an existing platform’s user interface, we strive to listen to all relevant stakeholders at all stages of the development process. Crucially, we obtain UI/UX design details as quickly as possible and involve our team in these discussions to give them a reasonable understanding of the project. This enables us to plan ahead in terms of libraries and components to be used.

We also bear in mind the devices on which the system will be utilised, and whether or not it should include adaptive design or any other potentially costly features.

SPG UI-UX Services illustration

More importantly, however, to make sure you stand out from the many other brands in your industry, our developers also work with UX/UI designers to provide additional assistance in any one of the below initiatives:

Research in UI Design efforts
Research for UX design initiatives
Focus group requirements gathering

What Is the Difference Between UI and UX Design?

Though the lines between UI and UX are unavoidably somewhat blurry, there are nonetheless some important differences.

UI Design

UI is short for user interface, and encompasses everything the user will see, hear and touch when interacting with your application. This includes pages, icons, buttons, menus, input boxes, navigation systems and sounds. You can think of it as half art and half technology. A well-designed UI enhances user experience and drives engagement, making it a critical aspect of any successful application.

UX Design

UX Design, on the other hand, is primarily concerned with the user experience. It mirrors the emotions, thoughts and attitudes of the final user and aims to elicit a positive human response. This is why, for instance, we are able to refer to a “user-friendly” website. Behind that throwaway remark are many thoughtful UX designers at work. Moreover, in contrast with UI design, UX work is half technology and half psychology.

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Expert UI/UX Design Services

We know that good design increases customer interest and ultimately user satisfaction. This is why our developers also aim to create a positive user experience from the get-go. With this in mind, we offer UI/UX services to provide you with the support you need to take complex or unwieldy data and create invaluable data visualisation solutions.

UI/UX Audit

While having a modern UI is undoubtedly important, it is equally critical to ensure your application remains user-friendly and will continue to run optimally on every platform or device. This is why from time to time, we recommend conducting a UI/UX audit to assess your product’s performance, as the more features you add over time, the more you risk deviating from your project’s intended purposes.

Research & Prototyping

We know that good design increases customer interest and ultimately user satisfaction. This is why our developers also aim to create a positive user experience from the get-go. With this in mind, we offer UI/UX services to provide you with the support you need to take complex or unwieldy data and create invaluable data visualisation solutions.

Designing User Interface and User Experience

By combining best design practices with usability testing and emotional response testing, information architecture specialists can also focus on the look and feel of the application they are building. This benefits both mobile and web design areas and can ultimately result in a first-rate user experience (UX/usability).

Web Design

As a leading web app development company, Software Planet Group go beyond traditional design thinking to create unique interactive design elements with the most efficient user flows in mind. These are fully demonstrated to your project stakeholders with the help of wireframes, mockups and prototypes.

App Design

Just like dedicated mobile design companies, whether creating a mobile or web application, we tend to favour a mobile first approach. This enables you to reach customers wherever they may be and provide a captivating user-centred app.

Web Design London, UK

Our Advantages

Co-Located Teams

Unlike other software development companies that separate developers from UI/UX specialists, at Software Planet Group, we proudly employ co-located teams. This means that our UI/UX designers can work alongside our software developers by contributing to requirements discussions and taking part in sprint planning and demos, where they can see how their work is being implemented. This can ultimately lead to savings in time and money and enables us to improve coordination by making the collaboration process a lot more coherent — thus enhancing the development process.

Innovative Solutions

We will always strive to strike the perfect balance of creativity and usability, but it is important to do so with an eye on the future. After all, software solutions that were built 10 years ago seem practically ancient on our current devices. For this reason, in addition to our design quality control mechanisms in all our iterations, we will seek to capitalise on the current trends and recommend the best possible course ahead.

Flexibility in the Development Process

Our teams are flexible from both a technical and development standpoint. Not only do we employ talented full-stack developers, but as an Agile development company, we value people over processes and tools. Depending on your company’s preferences, we can bring aboard external designers, work with our own internal specialists, have all the design material provided upfront — the approach we incidentally recommend — or even work in iterations. We will always adhere to your visual traditions and guidelines and can increase the efficiency of our work by relying on style packs and pre-made components.

Engaging Interface

We can build intelligent chatbots that will handle customer queries, automate tasks and provide a personalised experience. An engaging interface is essential for chatbots to effectively communicate with users, as it can create a positive first impression, establish trust, and facilitate seamless interactions. By incorporating user feedback, designerscan continually refine the chatbot interface to optimise user satisfaction and achieve business goals

Case Studies

SPG are proud of the work we do. From SMEs to large corporations looking for web developers in the UK, we are the trusted partners of hundreds of businesses — both UK-wide and internationally — who put their confidence in our experienced programming specialists. If you are interested in some of our past projects, have a look at our featured case studies!

Clients from SMEs to Fortune 500 Companies

When it comes to serving customers, there is never really a silver bullet. Our success is the direct result of working hard to find the right approach for every one of our specific partners.

Our Design Process

Working in parallel with our development teams, SPG follow an iterative design process with plenty of room for your continuous feedback.



Our journey begins with an in-depth conversation with the customer. This allows us to set the tone and devise our initial mockups. In practice, we provide these as hand-drawn wireframes that represent the product’s workflow and UI features. Wireframes ensure clear understanding and alignment between our team and the customer's vision.



Upon approval, the next step in our design process is to build upon this initial concept with added typography, colour schemes and style. Using programs such as Figma, Sketch and Balsamic, we can create interactive prototypes that will give our customers a solid notion of how the final product will look and behave.



Finally, in the verification phase, our prototypes receive the client’s blessing and are handed over to our expert developers. Both teams are continuously communicating, so we can do this both fast and smoothly. We optimise this process for website development or when building for mobile devices.

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