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SPG Blog About Software Development

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March 27, 2020

10 Fantastic Competitor Analysis Tools

While our eagerness to succeed may sometimes blind us to the obvious, it is always advantageous to be a market follower rather than a leader. After all, though no one bats an eye when all…

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March 2, 2020

5 Steps to Create a Winning Product Strategy

Though both of these things will undoubtedly play a part, developing a successful product is not usually the result of luck, or even of giving it one’s all. Instead, by and large, success comes down…

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Digital Marketing cover
February 15, 2019

Software for Marketing: Our Experience

While we aren’t ones to blow our own trumpet, if there is one area of our expertise that often goes overlooked or understated, then that would be our seamless ability to devise and develop sophisticated…

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Marketing Cover
October 2, 2018

SPG Reviews: Influencer Marketing Solutions

Understandably, our customers are often concerned about the correct way to go about marketing their software products. But while no magic recipe for success currently exists, in recent years, it has become increasingly clear that…

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The-Best-Way-to-Market-Software-01
May 3, 2018

The Best Way to Market Software

At SPG, we are often asked how much money should be allocated towards marketing software products. The answer, however, may come as a disappointment, as there is in fact no definitive response. Instead, what typically…

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