5 Steps to Create a Winning Product Strategy
Though both of these things will undoubtedly play a part, developing a successful product is not usually the result of luck, or even of giving it one’s all. Instead, by and large, success comes down…
Software for Marketing: Our Experience
While we aren’t ones to blow our own trumpet, if there is one area of our expertise that often goes overlooked or understated, then that would be our seamless ability to devise and develop sophisticated…
Trends in Digital Transformation 2019
By now, digital transformation is already well under way in the vast majority of organisations, but owing to the market’s notoriously changeable winds, knowing where to invest can quickly turn into a challenge. Just last…
SPG Reviews: Influencer Marketing Solutions
Understandably, our customers are often concerned about the correct way to go about marketing their software products. But while no magic recipe for success currently exists, in recent years, it has become increasingly clear that…
The Best Way to Market Software
At SPG, we are often asked how much money should be allocated towards marketing software products. The answer, however, may come as a disappointment, as there is in fact no definitive response. Instead, what typically…