Software Development for Digital Marketing and AdTech

The digital marketing and AdTech industry is at the forefront of technological innovation, driving efficiencies and maximising ROI through advanced digital marketing software solutions. In a landscape characterised by rapid changes and complex consumer behaviours, robust and reliable software is crucial for success. Leading digital marketing software companies such as SPG offer a variety of tools that help manage and optimise marketing campaigns across multiple platforms. These solutions include internet marketing software, web marketing software, and internet advertising software designed to streamline efforts and improve overall performance.

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Marketing Software Development Services

Technology Partner to Digital Marketing and AdTech

We serve a diverse range of clients in the digital marketing and AdTech sectors, from startups and small businesses to large multinational corporations. Our expertise helps clients navigate the intricacies of campaign management, marketing automation, and data analytics, ensuring they stay ahead of the competition.

Key Issues in Digital Marketing and AdTech

Personalisation

Delivering personalised content and ads to the right audience at the right time

Data Integration and Analysis

Integrating and analysing vast amounts of data from multiple sources is a major challenge

Real-Time Bidding and Programmatic Advertising

Managing real-time bidding processes and optimising programmatic advertising strategies

Cross-Channel Marketing

Ensuring consistent and effective marketing across various channels and devices

Automation

Automating repetitive tasks to increase efficiency and reduce human error

SPG’s Offering to Digital Marketing and AdTech Companies

At SPG, we provide comprehensive software solutions tailored to the needs of digital marketing and AdTech companies. Our range of digital marketing software solutions addresses the diverse needs of modern marketers. We provide internet marketing automation tools that help automate repetitive tasks, allowing teams to focus on strategy and creativity. Our offerings include:

Marketing Automation

We develop platforms that automate marketing tasks, streamline workflows, and enhance productivity.

AdTech Solutions

We specialise in developing DSPs, SSPs, DMPs, and programmatic advertising platforms.

Mobile and Cross-Platform Applications

We create responsive, user-friendly applications for mobile and web.

Data Management and Analytics

Our solutions integrate complex datasets and provide powerful analytics tools to derive actionable insights.

Personalisation Engines

We build custom engines to deliver personalised experiences to your audience.

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Our Team

Our team comprises highly skilled developers, QA engineers, DevOps specialists, and project managers. We pride ourselves on our full-stack capabilities, allowing us to cover all stages of the software development lifecycle.

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Full-stack Developer

Some projects require a greater versatility of expertise. Our full-stack remote developers can take care of entire solutions — from UI, through backend, to the deepest Data Management levels

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Mobile Developer

If you are looking to hire offshore developers, we offer both native (iOS and Android) and cross-platform mobile expertise, and cover frameworks including Xamarin, Sencha, Cordova, Angular, ReactNative, and others.

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DevOps Specialist

From environment setup (integration servers, CI/CD pipeline, etc.) to performance optimisation, our offshore teams include infrastructure and DevOps specialists that can support you the whole way through.

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Frontend Developer

From web-based interfaces to PWAs, these programmers are greatly experienced with the trendiest frameworks in the industry today. By dealing with cross-browser specifics and the availability of native features and performance, they can help you identify the tech stack that will enable you to achieve your company’s goals.

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Backend Developer

Should you require a service with API or even more sophisticated middleware, our specialists are also happy to help. In our company portfolio, you will find cases of architecture revamping and design, enterprise service bus implementations and challenging tasks related to automated data consistency checks.

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Project Manager

These developers work with all project planning and execution control, and are your principal point of contact and information source on overall progress.

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Business Analyst

Responsible for initial scoping and translating business requirements into tasks for technically-minded software developers.

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UI/UX Designer

Deal with lo-fi mockups, visualising workflows for future solutions and designing hi-fi prototypes according to brand book guidelines.

Our Process

We follow Agile methodologies to ensure transparency and flexibility throughout the development lifecycle. Our process begins with thorough requirement gathering to understand your needs and objectives. We then move into sprint planning, dividing the project into manageable iterations (sprints). During the development phase, we engage in iterative development with continuous feedback to ensure alignment with your vision. We conduct rigorous testing to maintain the highest quality standards. Finally, we handle deployment seamlessly and provide ongoing support to ensure your software operates smoothly.

Our Technologies

Our dedicated teams are composed of skilled professionals, including developers, QA engineers, DevOps, and Project Managers. We follow Agile methodologies to ensure transparency, quick feedback loops, and iterative delivery. Our technology stack is diverse and includes:

.NET & C#

React

Node.js 
Amazon AWS

Amazon AWS

Python
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Vue.js
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Angular

Google Cloud

JavaScript

Sketch

Ruby on Rails

Microsoft Azure

Heroku

Solution Types

We offer a variety of solutions tailored to the digital marketing and AdTech industry:

Marketing Automation Platforms

Data Management Platforms

Campaign Management Tools

Predictive Analytics Solutions

SEO and SMM Automation

Personalisation Engines

Programmatic Advertising Systems

Video Advertising Platforms

Cases

Requests from our SME-type clients fall into one of the following categories:

SPG delivered a marketing automation service tailored for small and medium-sized businesses. The service included tools for routine operations, customer tracking, time-on-page reports, payment solutions, and integrations with Infusionsoft and Ontraport. A user-friendly dashboard provided clear statistics on customer engagement, enhancing business operations.

Marketing Automation for SME

SPG developed a comprehensive software suite for a digital marketing client that included an Ad Management Solution for website monetisation. The suite featured tools for ad revenue enhancement, ad reporting, speed testing, and a Tag Manager for generating JavaScript-based ad banners. This solution enabled publishers to focus on content while optimising ad revenue.

Technology Stack: Python, JavaScript, PHP, Node.js, Docker, Ruby on Rails, Google Ad Manager API, ActiveRecord, Docker Compose, peewee, Heroku, Sidekiq, RabbitMQ, jQuery, Rspec, WordPress, Capybara, AdSense Management API, MySQL, PostgreSQL.

Ad Management and Monetisation Suite

SPG’s experts design software solutions for marketing on the internet. We understand the critical role digital marketing automation plays in enhancing productivity and accuracy. For example, we created a web application to automate marketing efforts on Facebook, enabling users to create videos from product images and run ad campaigns. Using Facebook’s Marketing API, users could upload videos, obtain targeting information, and manage direct and retargeting campaigns. The solution featured an adaptive interface consistent across platforms, simplifying the marketing process for users.

Technology Stack: AngularJS, Protractor, Node.js, Express, AWS S3, Heroku, Facebook Marketing API v2.3, Karma, Jasmine, Sezion, PhantomJS, Shopify API, node-webshot, MongoDB.

Automating Facebook Marketing

A startup company sought our expertise to enhance its video marketplace platform, which served advertisers and premium video publishers. The platform offered seamless data analysis and exchange, hosting, streaming, content management, and embedded video players with in-stream and out-stream capabilities. SPG specialists joined the product team to resolve performance and scalability issues. Our team extended the existing architecture, enabled multi-tenancy, and optimised runtime costs for the AWS-based environment. At the end of the project, we conducted an onsite workshop at the customer’s office to expedite knowledge transfer to their in-house team.

Technology Stack: Vue.js, Node.js, AWS Lambda, Google APIs, Docker, AWS Batch, AWS Elastic Beanstalk, AWS EC2, AWS RDS, AWS CloudWatch, AWS S3, OpenRTB, SSP, Google Ad Manager API, Jest, Travis CI, BidSwitch, MySQL.

Optimising Performance for a Video Marketplace

Clients from SMEs to Fortune 500 Companies

We cater to a wide range of clients, from small enterprises to large multinational corporations. This section is a placeholder for future content.

What Our Clients Say

What are the Next Steps?

If you require bespoke software development services or want want to augment your current team’s capabilities, the process is straightforward:

1. Book a Call

2. Get an Offer

3. Make Your Decision

Looking for Software Development Services?

Book a no-obligation discovery call with one of our client onboarding specialists.

Want to get things done quicker? Drop us a line to request at softwareplanetgroup.co.uk or give us a call.

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