Reducing Churn Through Better Product Design
Customer acquisition dominates most SaaS growth discussions. Companies invest heavily in marketing, sales, onboarding, and activation funnels, all with the goal of attracting new users. Yet many organisations pay surprisingly little attention to what happens…
Why User Feedback Is Not A Product Strategy
In product circles, reliance on user feedback is often presented as a sign of maturity. Teams talk about being user‑centric, feedback‑driven, and data‑informed. On the surface, this sounds reasonable. Users interact with the product every…
A true Passion to build Software Products
Software Planet Group is a UK software development company and long-term product partner for people who want to build something that actually works in the real world. When we look back at the history, it…
Beyond Features: Why Your Product Needs a Soul Before It Gets a Body
Picture this: you're tasked with building a city. Do you start by laying bricks for houses, pouring concrete for roads, and installing street lamps? Most rational people would say no—yet this is precisely how many…
Implementing an automated Code Review service
In the current technology-driven landscape, leveraging artificial intelligence (AI) assistants has become a competitive necessity rather than an optional luxury. To remain at the forefront of innovation and efficiency in software development, Software Planet Group…
Four Inconvenient Truths About Product Development
According to a study by the McKinsey Global Institute, the failure rate for new product launches ranges from 25% to 45%, with the consumer goods industry experiencing the highest failure rate of around 45% (‘Reviving…
5 Steps to Create a Winning Product Strategy
Though both of these things will undoubtedly play a part, developing a successful product is not usually the result of luck, or even of giving it one’s all. Instead, by and large, success comes down…
What to Expect from Our Product Teams
As explained in a previous article, working on a product instead of a project demands a totally different mindset, which often makes it difficult to discern and form a winning team.At Software Planet, however, we…