BusinessGeneral
May 13, 2024
Four Inconvenient Truths About Product Development
According to a study by the McKinsey Global Institute, the failure rate for new product launches ranges from 25% to 45%, with the consumer goods industry experiencing the highest failure rate of around 45% (‘Reviving…
Marketing
June 13, 2023
5 Steps to Create a Winning Product Strategy
Though both of these things will undoubtedly play a part, developing a successful product is not usually the result of luck, or even of giving it one’s all. Instead, by and large, success comes down…
How We Work
March 1, 2019
What to Expect from Our Product Teams
As explained in a previous article, working on a product instead of a project demands a totally different mindset, which often makes it difficult to discern and form a winning team.At Software Planet, however, we…