User Journeys, UI/UX, and Why Every Project Needs a UX Designer
When people talk about “UI/UX”, the two disciplines often get merged into one. Yet in reality, they answer very different questions. The User Interface (UI) focuses on the visual side – layouts, colours, typography and…
Beyond Features: Why Your Product Needs a Soul Before It Gets a Body
Picture this: you're tasked with building a city. Do you start by laying bricks for houses, pouring concrete for roads, and installing street lamps? Most rational people would say no—yet this is precisely how many…
Harnessing Large Language Models for Efficient Software Development
Introduction The recent wave of agentic large language models (LLMs) has persuaded many executives that code can now be generated at the press of a button. Seasoned engineers know better: when used naïvely, an LLM…
How to Illustrate Like a Pro
If you’re a regular blog reader, perhaps you’ve taken notice of our periodical illustrations and wondered how your own company could benefit from the same results — after all, man shall not live on software…
The Importance of Animation in UI Design
While the launch of the iPhone just over a decade ago is rightly hailed as a revolution in mobile technology, it also heralds the beginning of a much quieter — yet comparably significant — transformation.…