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How to Create a Vibrant Company Culture

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How to Create a Vibrant Company Culture

Within any organisation, corporate culture is widely regarded as one of the most important guarantors of success. Although the term has existed for quite some time, bolstered by highly dynamic corporations such as Facebook and Google, it has only recently begun to be seen for its true potential. The reason behind this long-time dormant status boils down to its inherent nature — while a culture may be positive or negative, weak or strong, it is simply an innate part of every business, often making it nigh impossible to pinpoint.

For clarity’s sake, however, a corporate culture is the collective beliefs and ideas within an organisation which affect how a company does business and how employees behave. In spite of the concept’s newfound prominence in the media, a global 2016 study revealed that only 12 percent of respondents believed their company was driving the right culture. But this raises the all-